![]() If you are an online business, then your goal is to get people to visit your website, and then convince them to take action, such as sign up for a free webinar or download an eBook. ![]() It all has to do with your intent or your goal for the marketing campaign. Instead, we’ll focus on AdWords in relation to Google My Business. We’ve written a lot about Google AdWords, how it works, how much it costs, and how to set it up, so we won’t get into all of that right now. Either they search for you by name or they search the keywords you bid on, using Google Ads increases the chances of your website popping up in the search engine results pages. With it, you can create online ads to reach more customers the moment they explicitly show an interest in your business – when they search for it. These listings come with customer reviews, so if yours are great, it can be an extra incentive for people to visit.ĪdWords or Google Ads are Google’s advertising program. You can create a Google My Business profile, and when people search “cafes in Melbourne, ” they get a list of all the businesses that fit this search. Let’s say you have a cafe in Melbourne and want to get more customers to visit you. That information will then be displayed on Google Maps,, and Google Earth when someone searches for you online It’s pretty easy to use it as well: you create a listing, add important information and verify it (like the business locations, phone numbers, website, email address). But if you merge them and let them help each other, your results can be truly fantastic.Īnd that’s what we’d like to talk about in this post.Īt first, it was called Google Places, but now you know it by Google My Business, a product that allows you to create business listings on Google Maps and manage them, making it easier for people to find your name and actually visit you on location. Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile. Sometimes, when two elements come together, they can create a lot of wonderful things.
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